Advertising display apparatus



Ca2?, 1931. @OMM-TER 1,828,744

ADVERTISING DISPLAY APPARATUS Filed April 2. 192e 3 sneetsvsheet 1 W amS Oct. 27, 1931. G. o. MATTER v1,828,744

` ADVERTISING DISKPLAY APPARATUS Filed April 2, 1929 5 Sheets-Sheet 2 U1r'I A DI .Q1

mi F

Oct. 27, 1931. G, Q MATTER ,828,744

ADVERTISING DISPLAY APPARATUS Filed April 2, 1929 3 Sheets-Sheet 5 TL@M; A

Patented Oct. 27, 1931 v UNITED -STATES GUsTAvE o. MATTER, or IfoRrLANn,oREGoN Anviiin'rrsliver` DISPLAYy APPAnATUs Application 1i1eaApr'i1j2,1929. serial?. No. 351,fs5o v l v shovving a modicationof lmy apparratus 1n ywhich, by extensionof itsf drlvlngv sha'fft'to a pointbelovijT thecar bo dy, theaer'0' VMy invention relates primarily .toVapparatus for displaying Words, names, phrases or illustrationsinconsecutive order of read-f ing upon an endless moving member whichrin respect toits form of embodiment. l

may be, therefore, comprehensively'desigflnated a legend-displayexhibitor' that constitutes an appliance applicable'to any kindV ofautomobile. The mechanism for imparting motion to the exhibitor is as anindispensable desideri atum designed to be such as may be7^ actuated atlittle or no expense for driving'power and Which is susceptible ofconsiderable variation My apparatus possesses a utility even whenitisinounted upon a stationary'suppo'rt, but it has a distinct utilityupon atravellng support, such for example as an automobile or the like,Which is adapted in one Way or an' jV other, Without any extra expensefor driving it, to impart motion with functioningeifect' to theexhibitor. f

vWhat constitutes my invention will be vvhereinafter described in detailand' succinctlykr defined in the appended claims.

Referring to the accompanyingdravvings, Figure I is 'a longitudinalsectional view of one formof my apparatus` in What'I 'now' regard as thepreferredformof embodiment .the car body.

Figure II is'a bottom plan'view of the subject matter of Figure I 'withthefcover plate thereof removed.

Figure III is Figure IV is a cross sect1on,fpartially.in`

i Vline V--V of Figure I. FigureVI isa top plan view of the form.

of aerodynamic motor, shown inv Figure I, detached.

VFigure yVII is a diagrammatvical side ele-1 vation of a portion of alcar bodyV having my apparatus aiiixed to the Vtopthereo'f andinoperative propinquity to the discharge end of an engine exhaust that.isextended'above y Figure virils a, vView @haar torigure a longitudinal4*section on the" line III- III of Figure I.`

' dynamic motor is brought into operative piO-. `p1nquity to theexhaustpipe ofthe Vengine in :its ordinary vdisposition belowthejcarfbodyv y Figure IX in yoperative combination withv a d ployed asan actuating member for aexible a perspeciitivevievvshovvingla-` j ipanl of rollers similar to the yone shown in lexible-exhibitor having",instead of a"horiv zontaL movement, an up and down movementy oversaidrollers Y' u Figure kXI is a diagrammatic top-plan View'illustratinga modification'of Ymy inve'ntion in a. form ofembodimentjvvhich comprehends the employment of four rollers for"carrying the exhibitor instead ofv the two shown inFigureI. 1

F'gure XII illustrates, 'after' the manner employed iIlfFgllleXl; theuse o f'threeroll-f ers instead of four., Referring to the numeralson'the drawings,

1 indicates a drivingroller, and 2 a driven roller,y that are journaled, respectively, 'in bearing frames 3 and 4.' Each of saidframessov yis preferably provided with a top plate that is f conveniently;separable from the frame j of Which' it forms a part.'vv kThe top platefor, the'b`earing`frame 3 is indicated by the nu-.t meral 5, and thatfor the'trame tisindicatedV by the numeral 6'.. They may be substan#tially duplicates, oner of the other, except that theplate is as shownin Figure I pro- V-ided,-for adjustment to and from the roller 1 oftheroller 2, with a'longitudinally dis-v posed slot 8 corresponding toasimil'anco'- effective slot 9 Ain the bottom of vthe-bearing frame 4.'l

The driven roller Q consists a cylinder that is revolubly mountedvonashaft'll,

Whose oppositeends extend through theslots Sand 9, respectively.v

. V Y The shaft 11 is adjustably se'curable) tothe 100 l frame 4; asbynuts 12 and 13 threaded, re-f purpose of the flange 16.

The gear 17 intermeshes withv a pinion18 provided on a driving shaft 19that is carried in suitable bearings 2O and 21 providedin the l cover 5and in the bearing frame 3. The shaft/19 derives rotary motion from anysuitable source Vof power, preferably as an aeromotor 23fthat isrevolubly viixed to one end of theshaft l19 as by a nut 24, and which isprovided with vanes 25 which are preferably cupfshaped.

'-Ileroller 1 beingrevolubly mounted upon a shaft 26 'which`isrevolublysecured to the frame 3 andcoveras by nuts 27 threaded toitsop'posite ends, cooperates with the roller 2 to carry and to impartmotion to an endless belt 28 which constitutes one form' ofembojdiinen'tk of my legend-display exhibitor.

Thefexhibitor28`is kept suii'iciently taut upon the rollers 1 and 2 byside members provided between ,and connecting the bearing fra-mes 3 andy4 in which said `rollers are revolublyrmounted as above specified. Suchmenibersmiay consistqof transparent plates 30"'andr31rwhich ,areassembled substantially as showninFigure III', vand ,which arepreferably vmade ofglass. A cover plate 32 and a bottom plate 33 Vwhichmay/be made;of thin Y rsheetmetalsecuredby anysuitable means at .theirVopposite ends,}respectively, to the frames" 3` and 4, and the'Y coverplates '5 and .6 maybeemployed to supplement the plates 301al1dfSl'inthe hold-ing, of the frames 3 and 4in eec'tuallyjrigidassemblage.

'Ihe'laeriodynamic motor may` beV driven by any.` ,suitable .applicationlof pneumatic energy.For,..example,Y it maybe, withoutexpensefrotatedbyl thefcurrent of air4 that is always-generated-simplybythe usual travel,

ofanf automobile. It` may be drivenquiteas effectively and `asinexpensively, which is a desideratunnbythe discharge of the exhaustpipeifromjthe engine, notillustrated, of an automobilewhether :theautomobile is in motionv or not.,Y .Such an exhaust pipe 35 isindicatedin y'Figure VII as extended above the topofa cari body 36.-/ l

In FigureVIII the shaft 19 of the motor 23f'is extended-belowits pinion18, asindicated at-37, so las .tobring the aeromotor in operativepropinquity to an lordinary engine. exhaust pipe 38 disposed .below thecar body The legend-display exhibitor 28, as above described, is anendless belt carried upon the rollers 1 and 2 and supported thereon bythe flange 16 and gear 17, respectively. It may, however, consist simplyof a revoluble member 40 if it is of sufficiently amplified diameter ortransverse extent to adapt itv to perform the display function of anexhibitor. Such a member in form of a cylindrical roller is illustratedsufhciently to convey the idea in Figure' IX, but on a scale greatlyreduced from. the diameter thereof which would be employedif it wereused to constitute of itself an exhibitor.

In Figure X vtwo horizontally disposed rollers 41 and 42 are substitutedfor the vertical roller-s1 and 2 already described, and, Vserve toaiford support to and means of actuation for a vertically movableendless belt 43 asa substitute for the horizontally movable "exhibitor28.

It; should be understood that When employed, the rollers 41 and 42 arecoi-relatively driven and driving rollers, and that they may be, byobvious changes of mechanism, actuated substantially in like mannerl asthe rollers 1` andj2are actuated.

vmakes, of display end extensions 50 and 51 upon the exhibitor wherebyadvertising maty ter displayed upon the exhibitor' may be viewediandread by advantageously stationed onlookers from one or more of the foursides of a car.

Another form of exhibitor is indicated by thenumeral l53 in Figure XII,and consists ofA an endless belt supportingthree rollers 54, 5.5,1an`d56. It isobvious from consideration and comparison of Figures III,IX,'X,`

XI, and HXII, that thenumberand relative disposition oftherollersemployedrmay be, within practicable limits, varied atwill, but it isdeemedrprobable that there would be no advantage in any instance inemploying more than four rollers, as shown in Figure XI.

` `'Iheoperation of my device may be briefly described as follows.

The outside surface of the exhibitor used in my apparatus, such,l forAexample, as exhibitor 28, is provided with anyy preferred legend-displayof advertising matter, such, for example,`as was suggested at theoutsetin the, foregoing general statement. This matter maybe displayed inhorizontal or vertical order of.succession, .as has been suggested, withthe effect that wheneverffunctioning motion is imparted to the-exhibitorthe display vupon the exhibitor willattract. attention and communicate.to'an onlooker such informationas the display matter on the exhibitoraffords. v e The exhibitor,` of Whatever form, is de signed to be madeof translucent material and Y to be illuminated at night as by electriclamps f v disposed Within the -space enclosed thereby. It may be asaforesaid made to operate notvv only when a car is travelling but alsowhen v the car is standing still as When the engine lo is idling. s

If the apparatus be-mountedupon a sta- Y tionary support instead of uponacar, any

suitable driving means instead lof the motor` i23, may be employed, butat some operating expense, for actuating the exhibitor at Will, eithercontinuously or intermittently as may be desired.

. What I claim is: Y 1. Advertising display apparatus, consist ing of anappliance applicable to any autol mobile and embodying the combinationof la movable endless legend-display exhibitor, With driving meansconsisting of an aeromotor having vanes adapted to be operated by impactof pneumatic energy derived Wholly from means employed for driving thevehicle.

2. Advertising display apparatus consisting of an appliance applicableto any automobile and embodying the combination of a movable displayexhibitor operatively e mounted on the outside of a vehicle, with anengine for driving the vehicle, and exhibitor driving mechanism operableby impactv of Ythe engine exhaust. In testimony whereof, I'have hereuntoset m hand. Y

y l GUSTAVE v'O. MATTER. l

